“At a time when everyone and everything wants to be a brand, the question is what do brands want to be?"

Before moving to Futurebrands, Anirban spent 14 years in the advertising industry. Previously he was at McCann Erickson India and from 2002 onwards he led the Strategic Planning function of its Mumbai operation. His experience spans across an array of MNC's such as J&J, Coca-Cola, Motorola, Bacardi, Nestle, Lever's, Western Union, Citibank and several other Indian organizations and brands. He has addressed the Intel Global Marketing & Insights team at their DIAL 2010 seminar (Changing India / role of technology), Unbox Festival 2012 (Branding nations) and speaks at forums on fashion, changing India and design. His passion and versatility also finds a natural expression in music, which he explores as a part of his own experimental rock band.

anirban.mukherjee@futurebrands.co.in