Creating India's first online eyewear brand

Consulting
  • Brand definition
  • Brand strategy and roadmap
  • Brand re‐positioning
Creation & Management
  • Brand Creation
  • Brand Partnerships
Project completed: 2015
From the client

My central ambition was to build Lenskart from the beginning as a viable brand

 

'When I started working with Futurebrands, my central ambition was to build Lenskart from the beginning as a viable brand, a brand which will answer the question of being a profitable business in it’s foundation phase and not after it’s disproportionate growth on deep discounting'



Peyush Bansal
CEO/ Founder, Lenskart.com


Questions posed

How to build an e-commerce brand in India, from the beginning as a viable business in a category which is built on deep discounting?

A New Way Of Seeing
Impact
Our Reflections
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